Baseball bat maker still hitting home runs
Louisville Slugger remains the gold standard for major league players
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Home run hitter June 16 - The makers of the storied Louisville Slugger are turning out baseball bats that remain the gold standard for Major League players. CNBC's Business Nation reports. CNBC |
LOUISVILLE, Ky. - If you ever find yourself hanging around the batting cage at Yankee Stadium, chatting with five-time all-star Jason Giambi, listen carefully. Because when you get around to discussing the tools of his trade, you might need a code book.
“When I first started out in major league baseball, I started swinging a T141. And now I swing my own, which is a G174. But, you know, a lot of guys will order that model because it's kind of patterned after C243 and an H238.”
No matter how many bat models he’s used, the numbers don’t hide the fact that, for Giambi, his Louisville Slugger isn’t just a hunk of wood. He considers it a stamp of success.
That's when you know you've made it,” he said. “When you get in that first bat order and your autograph's on it, you know you made it to the big leagues."
That stamp of success is created in Louisville, a proud city of gracious old homes and award-winning modern architecture.
One unusual bit of architecture, a 120-foot-long, 68,000-pound bat made of carbon steel, dominates the entrance to the home of the premier professional bat, the Hillerich & Bradsby Co. There more than 2,000 Louisville Sluggers are made each day. About one in five earns a place in the major leagues. And those are made to the exact specifications of the individual players who get them.
According to Hillerich and Bradsby executives, if you want great wood for bats, you have to go to northern Pennsylvania where they own Larimer & Norton, a lumber company. Every day about two truckloads of maple or ash arrive at the Larimer & Norton mill. They’re laid out on the ground where each log is measured and examined to see if it’s bat-worthy, according to Brian Boltz, the company’s general manager
“After the logs are graded for bat quality, they are sawed into 40-inch blocks,” he said. “A 40-inch block could yield from eight to 25 bats.”
The wood then makes its way into the mill where Larimer & Norton’s laser-guided boring machine cuts the blocks into three-inch wide cylinders called billets. After a drying process in huge kilns, the billets are ready for their transformation into bats. For that step, they have to head to Kentucky.
Some 8,000 billets show up in Louisville every Monday. Danny Luckett, a 38-year Hillerich & Bradsby veteran, turns billets into Major League bats according to the exact weight and dimension specifications of individual players. A computerized lathe called a computer numeric control machine ensures the pros get what they want, according to Anne Jewell, the company’s museum and factory executive director.
About 2,000 pro bat models are programmed into the hard drive of the machine, she said. “Any difference between the specifications for a bat and the actual bat produced will be less than the thickness of two sheets of paper.”
The next step for most ash bats is to get their pedigree: burn-branding with the Louisville Slugger oval. If called for by the player, wood is scooped out of the end of the bat to make it lighter. Then the bats are dipped into a lacquer or stain and air-dried before moving on.
The maple bats get their Louisville Slugger oval trademark at the end of the process. “An ash bat can be burn-branded or foil-branded,” said Jewell. ”But a maple bat will get a decal put on it because maple is a more brittle wood and we don’t want to put too much stress on it.”
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